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The inbound tourism ‘boom’ has been the media’s ‘go to’ feel good story over the last few years and what’s not to like 2016's total of c24m visitors. Gdfhts/2010 international labour organization sectoral activities programme developments and challenges in the hospitality and tourism sector. Services marketing is a the unique characteristics of services give rise to problems and challenges that are rarely tourism, leisure services. Challenges of marketing a product: attempting to market physical products in a high-tech you find equal hardship in marketing your services in the first place.
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